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Applying Data Analytics in Marketing

Última Atualização julho 7, 2020
2 alunos

Descrição

This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. we will measure and identify satisfied customers to adjust product or service accordingly.

To measure the customer satisfaction we will measure expectations, performance and disconfirmation of the offered product or service.

O que você aprenderá?

Get the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.
Identify the ideal analytic tool for their specific needs
Understand valid and reliable ways to collect, analyze, and visualize data
Utilize data in decision making for their agencies, organizations or clients.

Material Incluído

  • Videos
  • Booklets

Requisitos

  • Basic marketing knowledge

Público Alvo

  • Business's managers, leaders
  • Anyone who is finding a chance to get the promotion

Curriculum

8h 30m

Marketing analytics

Predictive analytics

Impact of marketing campaign

Seu(s) Instrutor(s)

mutwetech

4.95/5
117 Courses
20 Reviews
347 Students
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